Although you might be wondering about real-time marketing as its prospects are out of planned content books. A successful marketing team should know about it. It is something that is synced to real-time events occurring in various parts of the world. Therefore, planning content in real-time related to the occurring events and using the opportunity to build your own brand and authenticity is known by the name real-time marketing.
It keeps your marketing plans up to date with the happenings in the market. The talk here is: ‘How to stay up to date with market trends?’ So that your marketing team is not left behind and talks ‘Zebra’ when the market is all about ‘Apple’.
Let us dive into details.
Real-time marketing: What is it?
You might have seen companies, firms, institutions, etc. involved in real-time marketing. It’s a common phenomenon. Every time a hashtag goes trending on the internet people start following the trend. When content marketers explore marketing options in the same field, it’s called real-time marketing. For example, the ice-bucket challenge was trending on social media globally. And, many marketing teams explored marketing perspectives of the same.
Although, a traditional marketer might not agree with the tactics involved and call it a method of chances. He would probably say, “marketing is all about advance planning and execution”. And, he might be right on occasions but not this time. Real-time marketing is not just about getting involved in what’s happening around you. But also about knowing and adapting to the culture around your business. This can be fun as well as a challenging task.
Impact of Social Media on Real-time marketing
Social media is the genesis phase and place of real-time marketing. All the viral content starts from social media channels nowadays. So, one needs to keep oneself updated on social media content. To understand this, you will surely need social media experts’ advice and consultation.
Related: Top 10 Social Media Experts
After getting an insight into the use of social media for real-time marketing campaigns, you will just need an apt content marketing team to put things into perspective. Talking about real-time marketing, let us consider the example of meme marketing.
Meme marketing uses trending memes as its focus of content exploration. The better you create with it, the better are your marketing campaigns. Speaking further, social media platforms and their algorithm allow the virality of content that flows with the trend for a specific time period. This gives a significant boost to consumer engagement and decreases the bounce rate.
What is the role of AI in content marketing?
Artificial intelligence is playing a significant role in terms of data analysis and research. This helps in predicting the future possibilities in events organized. Although the use of AI in the field has been limited to experiments and machine learning. It has proved its use in real-time marketing. As a market when aided through AI becomes easily predictable to exploration.
Machine learning although a subset of AI has grown and has significant contributions to real-time marketing. Famous marketing agencies such as SEMrush, Neil Patel Digital, Ahrefs, etc. are using machine learning to improve their accuracy with regard to the search engine and social media marketing.
What makes real-time marketing so successful?
Real-time marketing is so successful as it uses real events occurring locally or worldwide to engage the consumers. It uses them as an opportunity. It forces the marketing team to synchronize with current affairs in the consumer arena. This resonates with the interests of people and makes them understand the real side of the company.
Making consumers understand that the trading company understands their pain points is a tough task. Real-time marketing makes the process fun. Generally, consumers love to talk about their buys. If the process gets synced with real-time events happening in the company, it becomes more engaging. And, that’s the goal of any marketing campaign, right? To get more and more consumers to get a perspective of your product/service and their cause of presence in the market. Isn’t it?
Final words: Why is it important to explore?
Real-time marketing tells you the current affairs of the market and the explorations points. Such a situation can only be seen from the angle of opportunity. And, marketing is probably in and around the same concept. The more you know about the local and niche culture of your business, the better are your marketing results.
So keep my advice and put your marketing campaign into regular real-time checks or stay lagged behind.